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Showing posts from July 20, 2022

Marketing To Customers In The Age Of The Smartphone

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You should know what your customers do and how they use their smartphones . Smartphones used to be something that only the rich or the young had. Data shows that most people in the developed world, including most people over 65, have a smartphone. Smartphones used to only be for the wealthy or the young, but now everyone has one. This makes them great devices to target with ads because everyone has one. In this article, we'll look at all the ways you can use a smartphone to sell your products, giving you a little reach into the pockets of every consumer in your market. Social Media What do you usually do first when you pull out your phone? Most people would say that they would click on the icon of their favorite social media platform . That could be Twitter, Instagram, TikTok, YouTube, or Facebook. Research shows that young people, in particular, use these apps for more than an hour every day and that some spend at least three hours a day swiping through social media on their phone